20 March 2023
Work closely with the rest of the marketing team to develop a content strategy that supports and extends marketing initiatives, both short- and long-term.
Manage the creation of content assets (incl. videos, e-book, brochures, case studies, product launch, emails, blog posts etc..) and maintain a structured inventory for those assets.
Coordinate the content creation process internally and externally ( incl. managing external agencies) and be an arbiter of best practices in grammar, messaging, writing, and tone of voice
Support in implementing growth campaigns & experiments to drive lead acquisition from online and offline sources (direct mail, events, digital campaigns, blog content, landing pages).
Desired Candidate Profile
Excellent written communication skills - ability to write concise, clear, and compelling content for various audiences.
Bachelor's degree (preferred) or equivalent experience in communications, marketing, or creative writing.
Previous experience owning content for a B2B or SaaS company.
Strong creative marketing, ad copy and web copywriting skills.
incl. videos, e book, brochures, case studies, product launch, emails, blog posts